{"id":7932,"date":"2025-07-31T17:14:02","date_gmt":"2025-07-31T10:14:02","guid":{"rendered":"https:\/\/nwartapedia.com\/?p=7932"},"modified":"2025-07-31T17:14:02","modified_gmt":"2025-07-31T10:14:02","slug":"politani-kupang-dan-pkbm-gading-taruna-kolaborasi-kembangkan-pemasaran-hasil-pertanian-digital","status":"publish","type":"post","link":"https:\/\/nwartapedia.com\/index.php\/2025\/07\/31\/politani-kupang-dan-pkbm-gading-taruna-kolaborasi-kembangkan-pemasaran-hasil-pertanian-digital\/","title":{"rendered":"Politani Kupang dan PKBM Gading Taruna Kolaborasi Kembangkan Pemasaran Hasil Pertanian Digital"},"content":{"rendered":"<p><span style=\"font-size: 17px; font-family: georgia, palatino;\"><strong><span style=\"color: #ff0000;\">Kupang nwartapedia.com<\/span> \u00a0<\/strong>\u2014 Dalam upaya mendorong transformasi distribusi hasil pertanian dan memperpendek rantai pasok, Politeknik Pertanian Negeri Kupang (Politani Kupang) menggandeng PKBM Gading Taruna di Kelurahan Bello, Kecamatan Maulafa, Kota Kupang. <\/span><\/p>\n<p><span style=\"font-size: 17px; font-family: georgia, palatino;\">Kolaborasi ini menghadirkan inisiatif farm-to-table berbasis digital, yang memungkinkan hasil pertanian lokal dapat langsung dijangkau oleh konsumen tanpa perantara panjang.<\/span><\/p>\n<p><span style=\"font-size: 17px; font-family: georgia, palatino;\">Program ini dipelopori oleh Dosen Politani Kupang, Gregorius G. Batafor, SE., MM., yang menyebut bahwa model kolaboratif ini bertujuan memberdayakan petani melalui integrasi teknologi, pelatihan keterampilan digital, dan penyediaan outlet penjualan berbasis sistem online-to-offline (O2O).<\/span><\/p>\n<p><span style=\"font-family: georgia, palatino; font-size: 17px;\">\u201cKami tengah memasuki tahap awal, mulai dari perekrutan tenaga teknis pemasaran digital, desain konten, hingga pembukuan dan perencanaan produksi. Targetnya sederhana tapi berdampak: bagaimana hasil tani bisa lebih cepat, efisien, dan langsung sampai ke tangan konsumen,\u201d ujar Goris Batafor saat ditemui Kamis (31\/7).<\/span><\/p>\n<p><span style=\"font-size: 17px; font-family: georgia, palatino;\">Sebagai langkah nyata, tim juga menyiapkan pembangunan outlet fisik yang akan menjadi titik distribusi hasil hortikultura. <\/span><\/p>\n<p><span style=\"font-size: 17px; font-family: georgia, palatino;\">Di sisi lain, sistem digital memungkinkan konsumen melakukan pemesanan secara daring, lalu mengambil langsung produk di lokasi atau memanfaatkan layanan pengantaran.<\/span><\/p>\n<p><span style=\"font-size: 17px; font-family: georgia, palatino;\">Pengelola PKBM Gading Taruna, Goris Takene, mengapresiasi sinergi ini sebagai upaya penguatan ekonomi komunitas berbasis kemandirian dan inovasi.<\/span><\/p>\n<p><span style=\"font-family: georgia, palatino; font-size: 17px;\">\u201cPetani hari ini tidak cukup hanya bisa menanam. Mereka juga harus punya akses dan kemampuan untuk memasarkan produknya secara langsung ke konsumen, bahkan rumah tangga. Kami ingin inisiatif ini menjadi percontohan di kelurahan lain di NTT,\u201d ujarnya.<\/span><\/p>\n<p><span style=\"font-size: 17px; font-family: georgia, palatino;\">Kolaborasi ini membuka peluang sinergi dengan pelaku UMKM, lembaga pendidikan vokasi, hingga komunitas digital, guna menciptakan ekosistem pertanian yang modern, efisien, dan berkelanjutan.<\/span><\/p>\n<p><span style=\"font-size: 17px; font-family: georgia, palatino;\">Program farm-to-table digital ini diharapkan menjadi motor penggerak baru dalam distribusi pangan lokal Kota Kupang\u00a0 membangun koneksi yang lebih kuat antara petani dan konsumen, sekaligus meningkatkan daya saing produk pertanian daerah. (Goe)<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kupang nwartapedia.com \u00a0\u2014 Dalam upaya mendorong transformasi distribusi hasil pertanian dan memperpendek rantai pasok, Politeknik Pertanian Negeri Kupang<\/p>\n","protected":false},"author":1,"featured_media":7933,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,4],"tags":[475],"class_list":["post-7932","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-daerah","category-pendidikan","tag-politani-kupang-dan-pkbm-gading-taruna-kolaborasi-kembangkan-pemasaran-hasil-pertanian-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Politani Kupang dan PKBM Gading Taruna Kolaborasi Kembangkan Pemasaran Hasil Pertanian Digital - Wartapedia - nwartapedia.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nwartapedia.com\/index.php\/2025\/07\/31\/politani-kupang-dan-pkbm-gading-taruna-kolaborasi-kembangkan-pemasaran-hasil-pertanian-digital\/\" \/>\n<meta property=\"og:locale\" content=\"id_ID\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Politani Kupang dan PKBM Gading Taruna Kolaborasi Kembangkan Pemasaran Hasil Pertanian Digital - 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